It is hard to describe how big and important E-marketing really is. There is no serious company in the world that doesn’t use some form of E-marketing to promote their products or services. But, what precisely is E-marketing?
Well, E-marketing stands for electronic marketing. You can also think of it as internet marketing or web marketing.
In a nutshell, it represents all the ways in which companies use the internet to promote themselves. Now, as you might guess, discussing something as big as this can be a daunting task.
Nevertheless, let us take a crack at it with some must-know basics.
The basics of E-Marketing
The main difference between E-marketing and standard marketing is that it is less expensive. After all, using the internet is free (arguably), while getting any noteworthy time on TV can cost thousands of dollars.
This, as you might guess, changes the way in which marketing works, as you have a much larger pool of companies competing for audience and clients.
Furthermore, keeping track of web marketing is much easier than keeping track of standard marketing. You can easily check how many people visit your website, how long people stay, and whether they are able to find you. Information such as this is key to developing a successful internet marketing strategy.
With E-Marketing, you can easily keep track of how well your current marketing strategy is doing.
Some things remain the same compared to traditional marketing, and one of them is that you need to have a brand. In order to market your business, you will have to develop a marketing strategy.
So, before you do anything else, think long and hard about what logo you are going to use and what name represents you best. Details like these can easily make or break your entire marketing strategy. So, make sure that you give them enough time.
Now, unless you’ve been living under a rock, you already know that social media plays a big part in web marketing. Unless a company has a Facebook page and an Instagram account, you can pretty much consider it invisible.
Therefore, in order to boost your business on social media, you need to consider it carefully. You might have a little trouble tackling social media. But it is vital that you do tackle it.
Learning from competitors
So, is social media all you need to worry about when it comes to E-marketing? Unfortunately, no. Different businesses utilize different marketing strategies in order to reach their targeted audience.
Some opt for using emails, while others invest in PPC ads on different sites. Others buy add space on mobile games or promote their services in accordance with other companies. The ways in which you can use web marketing to promote your business are endless.
If you know how to use them, emails can be quite useful for internet marketing. So, how are you to choose what is right for your business?
Well, our advice is that you start by learning from your competitors. Pick a successful company similar to yours and try to figure out all the ways in which they utilize web marketing.
You are not doing this in order to simply copy-paste their marketing plan. After all, they can be making some mistakes. Instead, you are doing this in order to learn and improve using their strategy in order to make yours top-notch.
Another important aspect you will have to consider is the target audience. Remember, it is a fool’s errand to try and make a company appealing to everyone.
Instead, you should try to figure out which group of people is most likely to use your products and/or services. By doing so, you’ll be able to modify your marketing strategy so that it better reaches your target audience.
Remember, 21-year-old students use the internet in a different manner from a 35-year-old family person. So, think carefully about who you are targeting, and then organize your strategy accordingly.
Organizing your website
We’ve mentioned that you need to have a Facebook page and an Instagram account in order to gain some traffic. But, the most important aspect of your E-marketing (along with your brand) will be your website.
After all, your website is the thing that represents you. The brand should be the thing that lingers in people’s minds after they’ve visited your website.
But, in order to make them visit it, you need to do your research and be quite careful and attentive when making it.
Make an intuitive website
Making an intuitive website is easier said than done. Any marketing advisor will tell you that your website needs to be easy to use. A person that wants to do business with you needs to be able to find the service and/or product that they want easily.
Plus, your website needs to invite people to spend more time on it and explore. This is all well and good, but it will take a lot of work and knowledge to make your website truly intuitive and easy to use. Our advice is that you consult with an experienced web designer and take your time.
Again, try to learn from your competition and see how well your brand fits in with your website.
There are a lot of things you will have to take into consideration in order to make and promote your website properly.
Alt: Numerous words connected to web marketing like SEO, web analytics, mobile marketing, E-mail, etc.
SEO is another topic that you will have to look into for successful E-marketing. In short, SEO helps a website gain search relevance on Google.
By researching keywords and optimizing your pages and blog posts accordingly, you will help people find your company when checking Google for products and/or services that you offer.
In order to make this possible, you will need to spend some time trying out different Google SEO strategies and seeing which ones are best suited for you. You should again use your competitors to speed up your research and find the keywords that suit you best.
Shristi is the Chief Content Officer at Raletta. She enjoys writing about food, fitness, finance and everything in between.