The Mission statement for Disney is “to entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company”. The mission statement for Disney outlines the impact and amusement it hopes to have on its audience. The main goal of its mission statement for Disney is to lead the way in making the entire industry one of the most inventive and progressive. As a result, the company’s major goal is to promote positive transformation. The following characteristics are included in the Mission statement for Disney:
- Building of communities
- Improving lives
- Exceeding expectations
A detailed discussion of the above features of the mission statement for Disney:
A review of the organization’s past reveals that the mission statement for Disney has always been consistent. The mission statement for Disney is persistent with what the corporation values most: its people. This is the first character of the mission statement for Disney. It describes the organization’s dedication to prioritizing community welfare. This relates to the second character of the mission statement for Disney. As a result, Disney offers a range of programs designed to empower people and improve their quality of life. For instance, the company sponsors activities that enhance the lives of children and other young people as part of its philanthropic endeavor. For instance, the 2018 $100 million project offers and enhances patient-serving facilities. Many patients’ lives all across the world were significantly affected. Disney never gives up on its fundamental goal of entertainment even as it advances its mission statement for Disney.
The company continues to demonstrate its ingenuity and skill in delivering information that is both entertaining and educational. It adds to this collection by including even more outstanding experiences in its Disney parks, activities, and products. Users can largely discover the Disney reality here. Disney shows that it is not a predictable organization with its last character of the mission statement for Disney. The leader in entertainment and mass media is without a doubt, Disney. But that shouldn’t be shocking. The company, however, enjoys more than simply that. Because of its diversification strategy, the company has a global impact on both the creation of content and the protection of the environment. It is what matters most to humanity.
Introduction to Walt Disney Corporation
The Walt Disney Corporation is the entertainment business that offers the most variety. It has a well-known profile worldwide as a result of its prominence in the industry. The company has built a name by providing more than just maintenance. Additionally, it continually seeks to build its brand while urging the media and entertainment industries to implement progressive reform. As it is more often known, Disney takes pride in becoming one of the biggest international businesses in the country. The vision and mission statement for Disney is the cause of all of this. A company’s growth strategy or the direction the management wants to take the organization; are both outlined in a business vision statement. As a result, a corporate mission statement lays forth the core policies and actions that lead the company toward its ideal future.
Even when the vision and mission statement for Disney take center stage, Walt’s fundamental beliefs are indisputable. They are credited to Walt Disney’s thriving culture, which has contributed to its current state. These are all excellent arguments because they put the issues with media and entertainment front and center. Overall, they are all well-suited for it considering the company’s success since its establishment 95 years ago.
Brief History of the Walt Disney Corporation
Thanks to its multiple international theme parks, excellent animation studio, dozens of successful business endeavors, and one of the greatest film studios in the world, Disney has developed into one of the largest media brands ever. This brief Disney history covers the start and growth of the giant in the entertainment industry:
The Disney Brothers on the Cartoon Network
The Walt Disney Company was first founded by Walt Disney and his brother Roy. The company was established on October 16, 1923, under the name Disney Brothers Cartoon Studio. The company bought a Hollywood studio and produced two movies in three years. But issues with distribution rights nearly bankrupted the company. When Mickey Mouse was created in 1928, everything changed.
Around that time, Disney debuted several other well-known characters, such as Donald Duck and Minnie Mouse. These factors taken as a whole served as the foundation for a company that later went well beyond animation. Marvel Entertainment, Lucasfilm, ABC, Pixar Animation Studios, and ESPN are just a few of the well-known studios, TV networks, and intellectual properties that Disney is currently the parent corporation.
The Disney Company received its first Academy Award for Best Cartoon in 1932 thanks to the “Silly Symphony” collection of animated shorts. In 1934, “Snow White and the Seven Dwarves,” Disney’s first full-length motion picture, entered production. After its 1937 debut, it shot to the top of the box office. The hefty production expenses, however, caused problems for Disney’s next animated movies. Disney put a complete stop to its filmmaking during World War II in favor of producing propaganda films for the American government.
Disney after World War II
After the war, the company struggled to pick up where it left off. However, the arrival of “Cinderella,” another animated film, and “Treasure Island,” Disney’s first live-action film, made 1950 a pivotal year. Disney has made several television series debuts throughout the course of these ten years. In 1955, The Mickey Mouse Club made its television premiere on a major network.
The opening of Disneyland, the company’s first theme park, in California that same year was another landmark occasion for Disney. Walt Disney, the company’s illustrious founder, died in 1966, yet the business continued to thrive. After Walt passed away, Roy Disney took over the company’s management, and an executive team followed Roy Disney in 1971. In the decades that followed, the company kept producing feature films and taking advantage of marketing opportunities. Disney developed its first international theme park, Tokyo Disneyland, as well as other theme parks all over the world in 1983. Throughout this time, there were takeover attempts on the company. However, once Michael D. Eisner became chairman in 1984, the company gradually recovered and continued its successful track.
Cable and Media Holdings
Since the 1980s, Disney’s influence over a bigger market has grown. The catalyst for it was the Disney Channel’s cable TV debut. The company established several departments and studios, including Touchstone Pictures. Its objective is to produce films that depart from its typical family-friendly fare. And it grows even more within the entertainment industry. Disney was successfully steered into the new century by Eisner and his executive partner Frank Wells.
In 2005, Bob Iger succeeded Eisner as CEO. In 2006, as it began to focus more on digital animation, Disney bought Pixar. Pixar has previously produced popular motion pictures like “Toy Story,” “Finding Nemo,” and “The Incredibles.” With movies like “Moana” and “Coco,” Pixar Animation Studios has continued to win awards while working under the Disney banner. After becoming chairman in 2009, Iger refocused the company’s attention on products geared at families.
Touchstone Pictures was sold when it shrank, along with Miramax Studios. Roy Disney, the only member of the Disney family still employed by the company, passed away on December 16, 2009. Furthermore, the company acquired Marvel Entertainment in 2009, providing Disney access to a wide range of superhero properties including “Iron Man” and “Deadpool.” In late 2012, Disney began purchasing Lucasfilm, the owner of the “Star Wars” franchise.
Disney’s influence on culture today
In 2014, Disney acquired Maker Studios, a YouTube content producer, as part of its continuous digital expansion strategy. Its name was changed to Disney Digital Network in 2017. Disney plans to launch its digital streaming network in late 2019. Customers will be able to access movies and TV shows on the network whenever they want, much like Netflix and Hulu.
In-depth Analysis of the Mission statement for Disney
“To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company”
Disney is a company that offers entertainment and is committed to motivating, enlightening, and entertaining its audience. The media networks and studio entertainment divisions are in charge of creating and distributing media content across a range of platforms. Both animated and live-action films have a single focus: to entertain, inform, and motivate the audience. It also serves a wider demographic by creating content that can be enjoyed by both young and old individuals.
Disney aspires to stand out by creating material that showcases “the power of unparalleled storytelling.” The business focuses on creating entertainment-related content, such as movies and television programs. It ensures that it will be able to deeply interest the audience. The organization works with some of the most talented professionals in the area to create content that could have a lasting impact on the audience.
The mission statement for Disney emphasizes the importance of its well-known brands in luring viewers. Numerous well-known entertainment brands, such as ESPN, Star Wars, Marvel, and Pixar, are owned by the company. Thanks to each of these brands, Disney can create a sizable competitive edge. According to its mission statement for Disney, it intends to become an “eminent entertainment corporation.” It suggests an ambition to rule the entertainment industry.
To do this, Disney makes large investments in introducing new technologies that increase the audience attractiveness of its content. Disney’s investment in technological developments has allowed them to provide its customers with more value. Due to the adoption of new technologies, the organization has been able to set itself apart even more. Disney has also invested in the development of its streaming service, Disney Plus. It is their most recent commercial portfolio growth. The company is constantly acquiring copyrights, trademarks, and production studios. The Disney acquisition of Marvel was one of the biggest power plays in the industry.
Analysis of the part of the mission statement for Disney:
“…reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”
“Reflecting Iconic brands” indicates:
The Disney corporation has a long history of collaborations and affiliations with various businesses. I imagine that each of these brands, whether acting alone or occasionally in concert, actively contributes to the company’s primary goal. A list of various Disney-related companies is provided below:
- Walt Disney Animation Studio
- Marvel Studios
- 20th Century Studios
- Disney Cruise Line
- ABC Broadcast Network
- Disney Parks, Experiences, and Products
“Creative Mind” indicates:
When we visit Disney Land, we are astounded by the vibrant colors and pretty much everything else. We begin to make assumptions about the individual who picked the colors or created the idea for the Toy Story Midway Mania at Disney Land, California, very immediately. Sincerity demands that we pay tribute to the imaginative work that went into designing the park. The 2016 animation movie Moana is still occupying a lot of my thoughts. It’s one of my favorite Disney cartoons. There are many thoughtful details in the culturally-centered movie that may be viewed on screen. Who are the brains behind this whole thing? In actuality, there are too many of them to count. Because Disney has more than 220,000 employees worldwide, each of whom makes a substantial contribution to their field. However, I have compiled a list of some of the Company’s top leaders and innovators:
- ROBERT A. IGER- executive chairman and chairman of the board
- BOB CHAPEK – Chief executive officer
- ALAN BERGMAN- Chairman Disney Studios Content
- JOSH D’AMARO – Chairman Disney parks, experiences, and products
- JAMES PITARO- Chairman ESPN and Sports Content
“Innovative Technologies” indicates:
The Imagineers of The Walt Disney Company use a range of technology to bring their visionary ideas to life. It consists of Visual Computing, Auto Animatronics/Stuntronics, VR+ a little Hyper-Reality, and Machine Learning.
“To make Ours The world’s Premier Entertainment Company” indicates:
This is where it all comes to a head. Why Walt Disney quit the Red Cross Society, why some of the most inventive and creative people in the world would collaborate with him, and why they had persevered all these years. The justification for why he did not flee in fear after losing possession of Oswald the Lucky Rabbit. This explains why The Disney Company has so many interrelated brands in the entertainment industry. It has a very specific goal. The team’s fresh recruits are all aware of this goal. It isn’t hidden away in some obscure section of their website. It is widely displayed so that everyone who comes understands what the organization aspires to be.
The importance of the Mission Statement for Disney:
- It provides the company and its activities with a goal.
- Each team member feels like they are a part of something bigger than themselves as a result.
- It gives stockholders and customers a thorough explanation of what to expect from the future.
Core Values of Disney
Disney’s core principles include “making everyone’s wishes come true, you better believe it,” “never a customer, always a guest,” “all for one and one for all,” “dare to dare,” “practice, practice, practice,” “make your elephant fly,” and “capture the enchantment with storyboards.” Disney’s success is attributed to several tenets that direct its operations. The company is dedicated to creating a work environment where everyone feels respected, secure, and motivated to put in their best effort. It does this by encouraging employees to take calculated risks while embracing technology and corporation. Disney, for instance, supports each of its experts, regardless of performance. The corporation understands that by exerting such efforts, personnel can “fly their elephants.” It then explains the extraordinary data and materials that characterize the business.
Disney’s ambition is to “be one of the world’s premier producers and distributors of entertainment and information.” By aiming to be the best service provider in the world across all dimensions, such as competence and coverage. Disney emphasizes its leadership skills. Such a company can go above and above to support the development of initiatives based on the sector. This will benefit everyone without having to worry about competition. This is precisely what Disney does, as seen by the characteristics stated below that are a part of Disney’s vision statements.
- The top in the world
- Creating and providing entertainment and information
The Other three things that have been broken down from the Mission statement for Disney are:
- The targeted population
- Aims for the position of the business
- The assistance being or to be given
Let us discuss them one by one:
The targeted population
They demonstrate the Disney corporation’s desire to rule not just America but the entire world. One may assume that this specific vision statement component is constantly entrenched in the hearts of Disney employees. To reach a global audience, all material, television programs, products, and services attempt to do so. Any good or service’s quality and variety are also impacted by this.
Excellence and Variety
If you knew that the soup would be served at a gathering with all of your neighbors, friends, family, and employees from your office in attendance, you would be careful, methodical, and precise in the preparation of the soup. The soup needed to be flawless because you knew you wouldn’t be eating it by yourself. That similar sentiment was considered when making every Disney movie that you see on your TV. The same idea is included in each Disney park’s architecture. Additionally, every Disney product you use was created using the same sentiment. They are aware that the entire globe is the goal, not just America, thus everything must be excellent! The awareness of the target market promotes creativity, spontaneity, and a stronger sense of responsibility to the team of employees. All of these give the customer, spectator, or visitor what they want.
Aims for the position of the business
The Disney firm isn’t just interested in doing good deeds. Furthermore, it is notable that one of the best companies did this. As a result, it must possess sufficient strength to repel other challengers to keep its position as the leader. Nobody needs to mention how many companies, like Disney, launch every day around the globe. However, several other icons contributed to changing entertainment around the world. It includes the Disney Princesses, Mickey Mouse Clubhouse, Avengers, Disney Land, and a host of others, and will go on for a very long time. Why? Because the objective is to rank among the top producers and providers.
The assistance being or to be given
“Entertainment and Information” have been the center of attention for more than 96 years. It has always been the driving force behind their behavior. The team and the public are reminded of this section of the vision statement. The company’s core will always be built on knowledge and enjoyment.
Let’s look at what the article taught us about Disney’s mission statement. Disney operates one of the biggest entertainment companies in the world. It is most known for its innovative titles targeted toward a young demographic. The organization seeks to inform, inspire, and entertain people with its unmatched narrative. By utilizing cutting-edge technology and creative thinking, Disney aspires to rule the entertainment industry. To become the top entertainment company, Disney has made large expenditures to buy some of the most expensive entertainment businesses, such as Marvel, Star Wars, and others. The company is now better positioned to compete by offering clients more appealing values as a result. The business hopes to expand all aspects of its business shortly to become the leading entertainment supplier in the sector.
Abbey Houston is a PR at Unbound B2B. She is a blogger, online marketer and loves to share with you the best stuff in sales and marketing.