Marketing is a costly affair. Brainstorming, hiring an agency or in-house team, publishing and promoting through various mediums, and understanding the reception: The complete process has many hidden costs. Often, micro or small businesses have lower budgets to work with. This makes marketing and promoting business challenging for them. However, there are several ways to bridge this gap and make marketing profitable for low-cost firms. Marketers can also market their business with low-cost marketing. As a business owner, you might not get enough time to research; therefore, we have these marketing ideas and strategies handy for you.
Give and ask for referrals
One of the quickest and easiest ways for promotion is word of mouth marketing. You can expand your network by telling your friends, family, and acquaintances about your business. Try to be clear about your business goals and try to motivate and influence them by providing some social proofs. You can even ask them to refer your business to their networks and connections.
Try to boost up your confidence and be open about your motives. For this, you also need to be open to promote their business if they ask you to do so.
Be active on all social media platform
You can start promoting your business on LinkedIn, WhatsApp, Instagram, Facebook, and Twitter. You can use hashtags to get more attention towards your post, don’t forget to tag your friends and family members, and even neighbors on social media, which can help gain more followers and clients. Be careful to put all your posts in public view. You can create videos related to your business perspectives and can upload them on most famous apps like Youtube, Instagram Reels, Facebook, and many more.
You can even try your hand in creating attractive blogs so that people get encouraged while reading about your business goals, and the clients could also get the useful information they might be seeking out. You have to make sure that blogs must not be too long and boring, they must be included with attractive pictures and ideas, and they must not diverge from the target point. Make sure to include all the important keywords by keeping them simple to read and, most importantly, avoid jargon words, which may create the chances that clients might not read the blog further.
It is the most convenient and the simplest method to promote your business. You can run webinars on various platforms such as Microsoft Teams app, Webex app, and Zoom meeting app. This will help the clients be interactive with you, face-to-face conversation, and get all the answers to their queries easily. You can give them helpful information and can even improve your strategies by getting on-the-spot feedback. These webinars can be very interactive and interesting if you talk about all your business goals and strategies in minute details.
Social media giveaways
The most famous app you can use for giveaways is Instagram, where you can put a video or photo of the products you want to give away. Many people think that this is the most expensive way to promote business, but it is not that expensive. You can start with backpacks, watches, or water bottles to attract clients. You must always make sure to tag your acquaintances on your post and ask them to tag their connections on your post to gain more likes and followers, and eventually, it will help gain potential clients. It takes a little investment but will pay off when the winner promotes the product and the engagement you get on your giveaway post.
Get your business card
This is the most effective way to promote your business. Simple, attractive, and snazzy business cards can help to get you more clients. You can give these business cards to anyone, even when you greet them for the first time. While providing your business card, you can give a brief introduction about yourself and your business perspectives, which increases the chances of getting more clients into your business.
Just a quick tip, always be focused on providing services to your clients and keep interacting with them and try to be more familiar with them, helping you boost your goodwill.