Starting a blog is as easy as making cup noodles. Therefore, it comes as no surprise there are over 600 million blogging websites.
You can literally start your blog in about 10 minutes. All you have to do is set up an account on WordPress or Tumblr and you’re good to go. But are you?
There are a few important things to consider that most bloggers ignore and later regret. Therefore, in this article, we are going to share three crucial technical things to consider before starting a blog.
1. Blogging Platform
Ask yourself why are you getting into blogging—is it because writing is your hobby? Or do you seriously want to write and earn via it?
A lot of things depend on this question that may seem silly at this point. If you’re just trying blogging as a hobby, you don’t need to bother too much. You can start writing on platforms such as Medium or Bloglovin, etc.
However, if you are serious about writing and plan to monetise it later, you need to decide how will you build your website/blog. Will you use HTML or will you use WordPress?
It matters because sooner or later, you will need new elements in your website that you want to add/change such as you might need a table of contents. How will you add that?
If you’re a newbie, chances are you won’t know a lot of HTML to help you create new elements. On the other hand, you can do this by simply installing a plugin for the table of contents if you are using WordPress.
Also, you will need to choose a web hosting service. A service that guarantees hassle-free experience so that you can focus on creating great content while they do all the difficult things like sorting issues with your incoming and outgoing emails, troubleshooting and fixing errors, etc.
But, this should not cost you an arm and a leg. We recommend checking out hosting discount coupons and choosing a service that offers maximum benefits at the lowest price.
2. Basic Knowledge of SEO
If you want to build a successful blog that not only adds value to the users but also adds money to your wallet, you might want to gain some knowledge of SEO.
SEO stands for Search Engine Optimisation and it can help your articles rank higher in search results.
More visitors=more money. Its that simple!
3. Will you be hiring a digital marketing agency?
Most bloggers prefer to start small and completely disregard the idea of hiring a digital marketing agency until a year or two when they realise they’ve had almost no results.
What you need to understand is, you need an agency to help you establish yourself and not two years later when you’ve got zero motivation to continue blogging.
An agency can help you from everything right from keyword research to analysing your competitors, establishing yourself on social media sites to promotional campaigns until you can do everything on your own.
We wrote this article because we have seen content writers and bloggers lose hope after a while. They don’t see the results they’d hoped to see.
And while there are more factors that affect the success of a blog, these three technical aspects were most commonly ignored.
We hope we could help you bring some understanding of starting a blog and look forward to hearing your opinion in our comments section.
Shristi is the Chief Content Officer at Raletta. She enjoys writing about food, fitness, finance and everything in between.